Some businesses consider separate accounts for different branches, products or audiences. More accounts mean more work, so be sure it is worth it.
One account usually works best when
- You are a small team.
- Your products or services serve similar customers.
- Branches are in the same city.
Separate accounts may make sense when
- Audiences are very different, such as B2B and consumer, or kids and adults.
- Branches are in different cities with different offers.
- A distinct brand needs its own identity, such as a separate cloud kitchen brand.
- The founder wants a personal brand alongside the business.
If you run several accounts
- Link them in each bio; write bios with our bio generator.
- Connect them all to your Meta business portfolio.
- Plan each account’s content separately with our content calendar generator.
- Use collab posts to share content between them.
Avoid duplicate content
Posting the same content on several accounts confuses followers. Give each account a clear purpose.
Switching accounts
Instagram allows switching between several accounts in the app, and Meta Business Suite helps manage them.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
