Instagram decides who sees your posts. Your email list is yours, and reaches subscribers directly. Moving followers to email protects your business.
Ways to do it
- Bio link to a sign-up page with a clear benefit; write the bio with our bio generator.
- Story link stickers promoting a free guide or early access.
- Comment keyword automation that sends a sign-up link by DM.
- Giveaways where entry includes subscribing.
- Exclusive offers only for email subscribers.
Give a strong reason
- Early access to new drops.
- A discount code.
- A free guide, checklist or recipe pack.
Make sign-up easy
A mobile-friendly page with just one or two fields.
Welcome them well
Send the promised gift immediately and introduce what they will get.
Track growth
Estimate sign-ups with our list growth calculator.
Read how to build an email list.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
