Trending audio can help reels reach more people, because users explore and follow sounds. But business accounts face music licensing limits.
Music on business accounts
Business accounts often have a more limited music library than personal accounts, because of licensing. Many popular songs may not be available. Use what Instagram offers in the app, which is licensed for use on the platform.
How to find trending audio
- Look for a small arrow next to the audio name on reels, which Instagram uses to mark trending audio.
- Browse Reels and note sounds repeating.
- Check the professional dashboard for trend suggestions, where available.
Use trends wisely
- Only use trends that fit your brand and audience.
- Join early; trends fade quickly.
- Add your own twist related to your business.
Alternatives to trending songs
- Original audio: you talking to camera.
- Voiceovers explaining a process.
- Natural sounds: sizzling food, machines, nature.
- Royalty-free music.
Original audio can itself become a trend others use.
Do not add copyrighted music in other apps
Adding copyrighted songs in external editors can lead to muted audio or removed content.
Plan with our reel script writer and hook generator.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
