Introduction to Digital Marketing: Full Class (Video)

This is the full introductory class from our digital marketing course, about 25 minutes long. It is aimed at beginners, students and business owners who want to understand the basics before spending money. Six one-minute clips from the class follow below.

What the class covers

• What digital marketing is and how it differs from traditional marketing.
• The main channels: search, social, email, content and paid ads.
• Analytics tools and why measurement matters.
• The customer journey from first contact to purchase.

Traditional versus digital

A newspaper ad reaches everyone who reads that paper, and you rarely know how many people acted on it. A digital ad can be shown to a chosen age group in a chosen city, and you see exactly how many people clicked and enquired. That precision and measurability is the biggest difference.

The customer journey

1. Awareness: people discover you through social posts, ads or search.
2. Consideration: they compare, read reviews and visit your website.
3. Conversion: they call, message, book or buy.
4. Loyalty: they come back and recommend you.

Our marketing funnel calculator shows how many visitors you need at each stage to hit a sales target.

Start with your customer

Before choosing channels, write down who your customer is, what problem they have and where they look for help. The customer persona generator walks you through it.

Short clips from the class

• 0:59Introduction to Digital Marketing(Part-1)
• 1:00Introduction to Digital Marketing(Part-2)
• 0:59Introduction to Digital Marketing(Part-3)
• 1:00Introduction to Digital Marketing(Part-4)
• 0:59Introduction to Digital Marketing(Part-5)
• 1:00Introduction to Digital Marketing(Part-6)