Introduction to SEO: Full Beginner Class (Video)

This is the first full class from our digital marketing course: a 32-minute introduction to SEO for complete beginners. It covers what SEO is, why it matters and how search engines work. Four one-minute clips from the class are below for a quick recap.

What you will learn

• The difference between paid and organic results.
• How Google crawls, indexes and ranks pages.
• The main types of SEO: on-page, off-page, technical and local.
• Why SEO is a long-term investment.

Key takeaways

1. Google's goal is to show the most helpful result. Your goal is to be that result.
2. Start with what your customers search for, in their own words. Our question keyword generator helps you find those questions.
3. Write for people first; use keywords naturally. Check that you have not overdone it with the keyword density checker.
4. Technical health, good content and trusted links work together. Neglecting one holds back the others.
5. Measure with Google Search Console and Analytics, not guesses.

Where to go next

Continue with our lessons on how search engines work, the types of SEO and on-page SEO.

Short clips from the class

• 1:00Introduction to SEO (Part-1)
• 1:00Introduction to SEO (Part-2)
• 1:00Introduction to SEO (Part-3)
• 1:00Introduction to SEO (Part-4)