Journalists often look for expert comments, data or case studies for their stories. Responding quickly with useful input can lead to mentions and links.
Where requests appear
- Journalist request platforms and newsletters.
- Social media posts using hashtags for source requests.
- Direct relationships with local and industry journalists.
Write a strong response
- Answer exactly what was asked.
- Keep it concise, with one or two quotable lines.
- Include credentials: who you are and why you know.
- Offer data or a case example.
- Respond quickly; deadlines are tight.
Use a clear email signature with your role and website.
Be selective
Respond only where you have genuine expertise.
Build relationships
Thank journalists and share their articles; format LinkedIn posts with our post formatter.
Read digital PR.
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