Images on landing pages should do a job: show the product, prove results or help visitors imagine the outcome. Decorative images waste space.
Images that work
- The actual product, clearly shown.
- The result: a finished kitchen, a happy smile, a clean sofa.
- Before and after.
- Real people using the product or service.
- Your team, for service businesses.
Images that do not
- Generic stock photos of handshakes.
- Abstract graphics with no meaning.
- Images that do not match your audience or region.
Direct attention
If a person appears in the image, having them look towards the headline or button can guide visitors’ eyes.
Mobile considerations
- Choose images that crop well to narrow screens.
- Avoid text inside images; it becomes unreadable on phones.
Speed
Resize with our image resizer and compress with our image compressor.
Alt text
Describe images for accessibility and SEO.
Read stock vs your own photos.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
