Launching a page with a broken form or missing tracking wastes ad money from the first click. Run through this list first.
Content
- Headline matches the ad.
- Prices, dates and phone numbers are correct.
- No placeholder text or images.
- Spelling checked.
Forms and actions
- Form submits on mobile and desktop.
- Leads reach email, sheet or CRM.
- Thank-you page appears.
- Call and WhatsApp buttons work.
- Auto-replies send correctly.
Tracking
- GA4 key events fire.
- Meta Pixel events fire; generate code with our Pixel event generator.
- Ad links tagged with UTMs via our UTM link builder.
Technical
- HTTPS works.
- Loads quickly on mobile data.
- Works in Instagram and Facebook in-app browsers.
- Noindex set if ad-only.
Legal
- Privacy policy linked.
- Consent wording near the form.
- Claims accurate and supportable.
Read maintaining landing pages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.




