Landing pages often make bold promises. Misleading claims can lead to ad rejections, consumer complaints and legal action.
This is general information, not legal advice. Regulated industries should seek professional advice.
Claims to be careful with
- “Guaranteed results”, “100% cure”, “No. 1 in India”.
- Income or return promises.
- Before-and-after images that exaggerate.
- Fake scarcity or countdown timers.
- Prices without mentioning conditions.
Make claims supportable
- Use real numbers: “4.8 from 900 Google reviews”.
- Name the source and date for awards and rankings.
- State conditions next to offers, not hidden at the bottom.
Disclaimers
Disclaimers explain, but cannot fix a misleading headline. Keep them clear and near the claim.
Regulated categories
Health, finance, education, real estate and food have extra rules from regulators and advertising standards bodies.
Ad platforms
Platforms review landing pages too. Check ad text with our Meta ad copy checker and link a privacy policy made with our privacy policy generator.
Read dark patterns to avoid.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
