When landing pages are built on a separate tool, you often choose between a subdomain (offers.example.com) and a folder (example.com/offers/).
Comparison
| Subdomain | Folder | |
|---|---|---|
| Setup with external builders | Easy (DNS record) | Harder (needs proxy or same platform) |
| SEO | Treated somewhat separately | Shares the main site’s strength |
| Tracking | Needs cross-domain care in some tools | Simpler |
| Brand trust | Same brand domain | Same brand domain |
For ad-only pages
SEO matters less, so a subdomain is usually fine and simpler. Keep these pages noindexed if they duplicate other content.
For pages you want to rank
A folder on your main domain is generally better.
Avoid separate domains
Using unrelated domains for landing pages can reduce trust and complicate tracking.
Clean URLs
Use short, readable slugs; create them with our URL slug generator, and check structure with our URL parser.
Read should landing pages be indexed?
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
