A short video can explain your offer, show your product in action and build trust faster than text.
Video types that help
- Explainer: how your service works in 60–90 seconds.
- Founder or expert: a personal introduction and promise.
- Testimonial: a customer describing their result.
- Demo: the product being used.
- Walkthrough: a property, clinic or showroom tour.
Keep it short and focused
Lead with the key message in the first 10 seconds. Script it with our reel script writer.
Placement
Near the top, beside or below the headline, with the main button nearby. Do not hide the form behind the video.
Technical tips
- Use a thumbnail image and load the video only when clicked (lazy loading).
- Add captions.
- Avoid autoplay with sound.
- Embed with our YouTube embed code generator, or host on a fast video platform.
Test
Compare conversions with and without the video. Video does not always help, especially if it slows the page.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
