A lead magnet is something valuable you give free in exchange for an email or phone number. It attracts people early in their decision, before they are ready to call.
Ideas by type
| Type | Example |
|---|---|
| Checklist | Home construction checklist before you start |
| Price guide | Interior design cost guide 2026 |
| Calculator | EMI or project cost calculator |
| Template | Wedding planning timeline template |
| Mini course | 5-day email course on starting a home bakery |
| Free assessment | Free skin analysis, free website audit |
| Discount | 10% off first order, for stores |
What makes a good lead magnet
- Solves one specific problem.
- Quick to use.
- Relates directly to what you sell.
- Delivered instantly.
The landing page
Headline promising the benefit, a preview image, 3–4 bullets on what is inside and a short form. Write the headline with our headline generator.
Follow up
Send a short welcome series that delivers the resource and introduces your services; plan it with our welcome email sequence generator.
Our own free audit is an example.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
