A LinkedIn company page tells clients, partners and job seekers who you are. For B2B and professional services, it is often checked before a meeting.
Set-up essentials
- Logo and a cover image showing what you do; check sizes in our image sizes guide.
- A clear tagline: what you do and for whom.
- An About section with services, industries served and location.
- Website link and contact details.
- Industry, company size and specialities (keywords).
- A custom button, such as Visit website or Contact us.
Connect your team
Ask employees to list the company as their current workplace. Their networks see your page’s updates when they engage.
What to post
- Client case studies and results.
- Industry insights and tips.
- Team achievements, hiring and culture.
- Events, certifications and milestones.
Format readable posts with our LinkedIn post formatter.
Frequency
Two to four posts a week is plenty for most small companies.
Company page vs personal profiles
Personal posts from founders and employees usually reach more people than company page posts. Use both. Read LinkedIn for founders.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
