Lohri, celebrated around 13 January in Punjab, Haryana, Delhi and Himachal Pradesh, marks the end of winter with bonfires, music, dancing and treats. It is especially special for families celebrating a first Lohri after a wedding or a baby’s birth.
Who benefits most
- Sweet and dry fruit shops: rewri, gajak, peanuts, popcorn.
- Banquet halls, farmhouses and restaurants hosting Lohri nights.
- Caterers and DJ or dhol services.
- Clothing stores: winter ethnic wear.
- Gift shops: first Lohri hampers.
Offer ideas
- Lohri treat boxes for gifting.
- First Lohri packages: venue, décor, dhol and catering.
- Corporate Lohri hampers.
- Bonfire nights at restaurants and farmhouses.
Reach families planning celebrations
Families planning a first Lohri book venues and caterers in advance. Send offers to opted-in customers with our broadcast writer, and run local Meta ads in December.
Content ideas
- Bonfire and bhangra reels.
- The meaning of Lohri and its songs.
- First Lohri celebration ideas.
- Greetings from our festival post maker.
Combine with Makar Sankranti the next day. Read Pongal and Makar Sankranti ideas.
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