Big festive sales, like Amazon’s Great Indian Festival and Flipkart’s Big Billion Days, can bring a large share of a seller’s yearly sales. And it all happens in a few weeks. Preparation decides who profits.
6–8 weeks before
- Review last year’s sales and plan stock; calculate reorder points with our reorder point calculator.
- Check the marketplace’s deal and event participation requirements.
- Fix listing issues and improve images and content.
- Collect reviews on key products.
4 weeks before
- Set deal prices that stay profitable using our sale price planner.
- Send stock to fulfilment centres early if you use FBA or similar.
- Plan your advertising budget for pre-sale and sale days.
During the sale
- Monitor stock daily to avoid running out.
- Watch ad spend and ACoS closely.
- Dispatch on time to protect seller ratings.
- Answer customer questions quickly.
After the sale
- Handle returns quickly.
- Analyse which products and ads performed.
- Ask buyers for reviews through allowed methods.
Do not race to the bottom
Deep discounts without margin checks can turn high sales into losses. Read Amazon seller fees and Amazon PPC for beginners.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
