Sales alone can hide problems. These metrics show the true health of a marketplace business.
Sales and profit
- Revenue by channel and product.
- Profit per unit and per order; calculate with our profit calculator.
- Average order value.
Listings
- Sessions or views.
- Conversion rate.
- Ratings and review count.
Advertising
- ACoS or ROAS.
- TACoS. Read ACoS vs TACoS.
Operations
- Return and RTO rates; model with our return rate calculator.
- Cancellation and late dispatch rates.
- Stock days remaining.
Account health
Seller ratings, policy warnings and complaints.
Review rhythm
- Daily: orders, stock, account alerts.
- Weekly: ads, conversion, returns.
- Monthly: profit by product and channel.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
