The Meta Ad Library is a free, public database of ads currently running on Facebook and Instagram. It is a great source of ideas.
How to use it
- Open the Ad Library (search “Meta Ad Library”).
- Choose India and “All ads”.
- Search a competitor’s Page name or a keyword like “modular kitchen”.
- Browse their active ads, formats and start dates.
What to look for
- Long-running ads: ads active for months are probably working.
- Offers: what discounts or hooks do they use?
- Formats: video, carousel, image?
- Landing pages: where do the ads send people?
- Several versions of one ad: what they are testing.
Use it ethically
Learn patterns, then create your own original ads. Copying competitors’ creatives or text is poor practice and can break copyright and trademark rules.
Research beyond competitors
Look at strong advertisers in other cities or industries for creative ideas you can adapt.
Turn ideas into ads
Draft variations with our ad copy generator and preview them with our ad preview tool.
Read Facebook ad examples.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
