Selling courses directly from an ad is hard; people need to trust you first. A webinar or free class is often the best first step.
A proven funnel
- Ad promoting a free webinar, class or masterclass.
- Registration page.
- Reminders on WhatsApp and email.
- Live or recorded session with real value.
- Offer for the paid course at the end.
- Follow-up for those who did not buy.
Model your numbers with our marketing funnel calculator.
Ads that work
- You on camera, explaining what they will learn.
- Student results, honestly stated.
- A clear topic: “How to start a home bakery in 30 days”.
Registration page
Headline, what they will learn, who it is for, date and time, and a simple form. Draft headlines with our headline generator.
Improve attendance
Many registrants never show up. Send reminders the day before, an hour before and when you go live.
Stay compliant
Avoid income guarantees or exaggerated results claims. Meta restricts misleading financial and “get rich” claims, and consumer rules apply.
Track the right numbers
Cost per registration, attendance rate, sales per webinar and cost per student.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
