Many Indians prefer content in Hindi or their regional language, especially outside metro cities. Ads in the right language can feel more personal and perform better.
When to use local languages
- Targeting smaller towns and rural areas.
- Products for families, parents and older audiences.
- Local services in regions with a strong language preference.
Targeting by language
Meta allows targeting by language settings, but many Hindi speakers use their phones in English. Often it is better to target by location and let the ad’s language attract the right people. Test both.
Writing in Hindi or Hinglish
- Use everyday words, not formal or textbook language.
- Hinglish (Hindi in English letters) works well for urban audiences.
- Devanagari script works well for Hindi-first audiences.
- Have a native speaker review every ad.
Draft captions with our Hindi caption generator and English versions with our ad copy generator.
Video with local voiceovers
A voiceover or on-camera talk in the local language often works better than text alone.
Match the landing page
If the ad is in Hindi, the form or landing page should be in Hindi too, or at least very simple.
Test
Run the same offer in English and Hindi to the same location and compare cost per lead and lead quality.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
