The meta description is the short text below your title in search results. It is not a direct ranking factor, but a good one can increase clicks.
What to include
- A clear summary of what the page offers.
- The main keyword (Google bolds matching words).
- A benefit or reason to click.
- A call to action, where natural.
Length
Aim for roughly 140–160 characters. Longer text may be cut off, especially on mobile.
Examples
Service page: Same-day AC repair in Gurugram by trained technicians. All brands, genuine parts and a 30-day service warranty. Book a visit on WhatsApp.
Blog post: Planning a home interior? See real costs per square foot in 2026, what affects the price and how to save without cutting quality.
Common mistakes
- Leaving it blank, so Google picks random text.
- Copying the same description on every page.
- Keyword lists instead of sentences.
Google may choose its own
Google often generates a snippet from your page that better matches the search. Write a good one anyway; it is used often for your main keywords.
Write and preview
Draft with our meta description generator and check with our search preview.
Read how to write title tags.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
