Domain verification proves to Meta that your business owns your website domain. It protects your links from misuse and is recommended for advertisers.
Why verify
- Control who can edit how links to your site appear (link previews).
- Prevent others from misusing your domain in ads.
- Recommended for configuring web events and measurement features.
Verification methods
| Method | How |
|---|---|
| Meta tag | Add a meta tag to your home page’s head |
| DNS TXT record | Add a TXT record at your domain registrar |
| HTML file | Upload a file to your website’s root folder |
Steps
- Open your business portfolio settings and find Domains under Brand safety.
- Add your domain (for example, example.com).
- Choose a method and copy the code.
- Add it to your website or DNS.
- Click Verify. DNS changes can take time to update.
Tips
- Verify the root domain, which covers subdomains.
- Do not remove the meta tag or TXT record after verification.
- Make sure your robots.txt does not block Meta’s crawler; check with our robots.txt generator.
Add head tags with our meta tag generator. Read setting up your business portfolio.
Want the full picture? This article is part of Meta ads: the complete guide, our in-depth guide with everything in one place.
