Local SEO is not a one-time job. Spending about an hour a month keeps your profile active and ahead of competitors.
Every week (10 minutes)
- Reply to all new reviews; draft with our review reply generator.
- Publish one Google post; use our post generator.
- Add one or two new photos.
Every month (30 minutes)
- Check the Performance report: views, calls, directions, website clicks.
- Check and reject wrong suggested edits.
- Update products, services and prices.
- Add special hours for upcoming holidays.
- Ask your team how many customers they asked for reviews.
Every quarter (1 hour)
- Search your main keywords on Maps and note your position against competitors.
- Check directory listings for consistent details.
- Review your website’s service and location pages.
- Look for new local link opportunities.
Track it simply
| Month | New reviews | Rating | Calls | Directions |
|---|---|---|---|---|
| Example | 12 | 4.6 | 85 | 140 |
Want us to handle it? See our Google Business Profile service.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
