Each branch competes in its own neighbourhood. Multi-branch businesses need local SEO at the branch level, not just for the brand.
For each branch
- A verified Google Business Profile with accurate details.
- A dedicated location page on the website.
- Local reviews.
- Branch-specific photos and posts; draft posts with our post generator.
Location pages
Unique content per branch: address, hours, team, services available, parking, directions and reviews. Add local business schema per branch with our schema generator.
Central management
- Manage profiles under one business group.
- Standard naming: “Brand Name – Area” only if that is your real signage; otherwise keep the brand name.
- A central review response process.
Track by branch
Monitor calls, directions and rankings per location.
Read managing multiple locations and store locators.
Want the full picture? This article is part of Google Business Profile: the complete guide, our in-depth guide with everything in one place.
