Mid-January brings harvest festivals across India under different names: Pongal in Tamil Nadu, Makar Sankranti in many states, Uttarayan in Gujarat with kite flying, and Magh Bihu in Assam. One campaign can be adapted for each region.
Who benefits most
- Sweet shops: til-gud laddoos, chikki, pongal ingredients.
- Kite and manja sellers in Gujarat, Rajasthan and elsewhere.
- Textile and saree stores.
- Grocery stores: festive kits.
- Kitchenware: new pots for Pongal.
Regional angles
| Region | Angle |
|---|---|
| Tamil Nadu | Pongal pots, sugarcane, kolam, traditional wear |
| Gujarat, Rajasthan | Kites, rooftop parties, undhiyu |
| Maharashtra | Til-gud and haldi-kumkum gatherings |
| Punjab, Haryana | Lohri the evening before |
| Assam | Magh Bihu feasts |
Offer ideas
- Festive hampers with regional sweets.
- Kite combos and rooftop party packs.
- Traditional wear collections for the family.
Be responsible
Promote bird-safe kite flying and avoid harmful manja, which is restricted in many places.
Timing
Start one to two weeks before. Plan with our festival marketing calendar and make region-specific greetings with our festival post maker.
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