Pre-orders let customers pay or reserve before a product is available. They test demand and can help fund the first batch.
What the page needs
- Product photos or realistic prototypes.
- Clear statement that it is a pre-order.
- Expected dispatch date.
- Pre-order price or early-bird discount; plan it with our sale price planner.
- Refund policy if delays happen.
- Payment or reservation option; share a UPI QR if needed via our UPI QR generator.
Be honest about timing
Under-promise on dates and update customers regularly. Delays without communication damage trust and may break consumer rules.
Reservation vs full payment
- Small refundable deposits lower the barrier.
- Full payment gives cash for production but raises expectations.
Build excitement
Share progress photos and behind-the-scenes updates by email and WhatsApp.
Read product launch pages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
