Right after a purchase, customers are confident and engaged. A relevant offer at this moment can increase order value.
Upsell ideas
- Add-ons: extended warranty, installation, care kit.
- Complementary products: matching items.
- Upgrades: premium version for a small extra amount.
- Subscriptions: regular delivery of consumables.
- Services: after an enquiry, offer a paid priority consultation.
Keep it relevant and optional
- One offer, clearly related to the purchase.
- Easy to decline without guilt-trip wording.
- No pre-selected add-ons; adding items without consent is a dark pattern.
Make it a good deal
A small exclusive discount makes post-purchase offers attractive. Check the cost with our discount calculator.
Measure
Track take-up rate and change in average order value with our AOV calculator.
Read thank-you page ideas.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
