Damaged deliveries mean returns, refunds, bad reviews and lost profit. Most damage can be prevented.
Packing practices
- Use the box-in-box method for fragile items.
- At least 5 cm of cushioning around fragile products.
- Fill empty space so items do not move.
- Seal all seams with strong tape.
- Mark “Fragile” where appropriate, though do not rely on it alone.
Test your packaging
Drop-test a packed box from waist height a few times and check the product.
Liquids and glass
- Seal caps with tape and use zip bags.
- Individual dividers for bottles.
Courier choice
Compare damage rates by courier and region, and choose carefully for fragile items.
Balance protection and cost
More packaging increases volumetric weight. Check with our volumetric weight calculator.
Track damage returns
Measure their effect on profit with our return rate calculator.
Read e-commerce packaging.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
