Private label means selling products made by a manufacturer under your own brand. It lets you build a brand without owning a factory.
Steps
- Choose a product: steady demand, room to improve, manageable size and compliance.
- Find manufacturers: trade fairs, B2B platforms, industrial clusters.
- Get samples: compare quality, packaging and communication.
- Differentiate: better material, design, bundle or packaging.
- Brand: name, logo, packaging; get tagline ideas with our tagline generator.
- Trademark: file early. Read trademarks for sellers.
- Compliance: labels, BIS or other certifications if needed.
- Launch: on one marketplace first.
Margins
Private label usually allows better margins than reselling. Calculate markup with our markup calculator, including fees, ads and returns.
Minimum order quantities
Manufacturers often require MOQs. Negotiate smaller first orders to test demand.
Quality control
Inspect batches before dispatch; one bad batch can ruin reviews.
Read sourcing products in India.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
