Your product page does the selling when you are not there. Small improvements to it can lift conversions across your whole store.
1. Images that answer questions
- A clean main image on a plain background.
- Several angles, close-ups of detail and texture.
- Lifestyle images showing the product in use.
- A size or scale reference.
- A short video if possible.
Create clean product images with our product image maker.
2. A clear title and price
Show the name, price, MRP and any discount clearly, plus whether prices include GST.
3. Benefits first, then details
- Three to five benefit bullets near the top.
- Full description and specifications below.
- Size charts, materials, care instructions.
Write descriptions with our product description generator.
4. Delivery and returns
- Delivery time by PIN code.
- COD availability.
- Return and exchange policy in plain words.
5. Social proof
Ratings and reviews, especially with customer photos, near the top and in full lower down.
6. A clear buy button
Large, high-contrast and always visible on mobile. Add a sticky add-to-cart bar on phones.
7. Help when unsure
A WhatsApp chat button and FAQs about the product.
Read how to increase conversion rate.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
