Quick commerce apps like Blinkit, Zepto and Swiggy Instamart deliver within minutes in many cities. For FMCG, snacks, personal care and home products, they are a fast-growing channel.
How brands usually get listed
- Through the platform’s brand or seller onboarding programmes.
- Through distributors who already supply these platforms.
- Usually as a brand selling to the platform or its partners, rather than as a small reseller.
Requirements change; check each platform’s partner pages.
What platforms look for
- Products with steady demand.
- Compliant packaging, barcodes and labels.
- Reliable supply to dark stores.
- Competitive margins for the platform.
Challenges
- Thin margins and promotional demands.
- Stock planning across many dark stores; plan with our reorder point calculator.
- Visibility competition with big brands.
Calculate profit
Include platform margins, logistics and promotions in our profit calculator.
Read marketing for D2C brands.
Want the full picture? This article is part of Marketplace selling: the complete guide, our in-depth guide with everything in one place.
