Most happy customers will leave a review if asked at the right time, in the right way.
Timing
- Products: a few days after delivery, once they have used it.
- Services: the same day or the next day after completion.
- Long projects: after handover, when the result is visible.
What to include
- A personal thank-you.
- One direct link to the review page; create one for Google with our review link generator.
- A note that it takes under a minute.
- Optional prompts: what they liked, the result.
Example
Subject: How was your new sofa, Ankita?
Hi Ankita, thank you for choosing us. If you are enjoying your sofa, would you share a quick review? It helps other families in Jaipur find us. [Leave a review] — Priya, Customer Care
Draft yours with our review request message generator.
One reminder
Send one gentle reminder a few days later if they did not respond. Do not keep asking.
Do not filter or incentivise
Do not ask only happy customers through tricks (review gating), and do not offer rewards for reviews; both break platform rules.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
