A dashboard puts your key SEO numbers in one place so you can check progress in minutes.
What to include
| Metric | Source |
|---|---|
| Organic clicks and impressions | Search Console |
| Top queries and pages | Search Console |
| Organic sessions and conversions | GA4 |
| Organic conversion rate | GA4; check with our calculator |
| Google profile calls and directions | Business Profile |
| Leads and customers from SEO | CRM or sheet |
Tools
- Looker Studio with free connectors for GA4 and Search Console.
- Google Sheets updated monthly for smaller businesses.
Design
- One page with the key numbers.
- Month-on-month and year-on-year comparisons; calculate changes with our percentage change calculator.
- Short notes on what changed and why.
Read SEO KPIs.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
