New terms like GEO (generative engine optimisation) and AEO (answer engine optimisation) describe efforts to appear in AI-generated answers. Much of it overlaps with good SEO.
Where they overlap
- Helpful, accurate, well-structured content.
- Clear entity information: who you are, what you do.
- Reputation: reviews, mentions and links.
- Crawlable, fast websites.
Where emphasis shifts
- Direct answers to specific questions; find them with our question keyword generator.
- Brand mentions across many sources, not just links.
- Consistent facts across the web; mark up your organisation with our organisation schema generator.
Be cautious of hype
Be wary of anyone promising guaranteed placement in AI answers. The field changes quickly and no one controls outputs.
Practical approach
Do strong SEO, build reputation and test how AI tools describe your business periodically.
Read getting mentioned in AI answers.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
