Shopify Email is built into Shopify, letting you send campaigns and automations using your products and store data. It is a simple starting point for many stores.
What you can do
- Send campaigns using branded templates that pull in products.
- Set up automations such as welcome, abandoned checkout and win-back, through Shopify’s automation features.
- Segment customers using store data.
- See results in Shopify analytics.
Pricing
Shopify includes a number of free emails each month, with low charges beyond that. Check current pricing in your Shopify admin.
Getting started
- Set up email authentication for your domain (Shopify guides you).
- Create a welcome automation; plan content with our welcome email generator.
- Turn on abandoned checkout emails.
- Send your first campaign to subscribers.
When to consider other tools
- You need advanced flows or segmentation.
- You send SMS or WhatsApp alongside email from one platform.
- You want deeper analytics.
Estimate the value
Use our email revenue calculator.
See our Shopify email marketing service.
Want the full picture? This article is part of Email marketing: the complete guide, our in-depth guide with everything in one place.
