Shopify stores often send ad traffic to product pages or the home page. A dedicated campaign page can convert better for launches and offers.
Options on Shopify
- Theme page templates: create a new page template in the theme editor using sections.
- Customised product templates: a special template for a hero product with extra sections.
- Landing page apps: drag-and-drop page builders from the app store.
What to include
- A hero with the product, benefit and price.
- Add to cart or buy now buttons; design them with our CTA button generator.
- Benefits, reviews and FAQs.
- Delivery, COD and return information.
- Bundles or offers.
Images
Use clean, consistent product images; make them with our product image maker.
Speed
Landing page apps can add weight. Test speed before running ads.
Tracking
Shopify’s Google and Meta channels handle purchase tracking; check that add-to-cart and purchase events fire.
Read product launch landing pages.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
