Websites age faster than businesses realise. These signs suggest it is time to improve or rebuild.
Business signs
- Few or falling enquiries despite traffic; check your conversion rate.
- Your services, prices or branding have changed.
- Sales staff avoid sending people to the website.
- Competitors’ sites look far more professional.
Technical signs
- Slow loading, especially on mobile.
- Difficult or impossible to update.
- Outdated platform, theme or plugins that cannot be updated.
- Security problems or frequent hacks.
- Poor mobile layout.
Content signs
- Old photos, team members or dates.
- Missing service or location pages.
- No clear calls to action.
Refresh or rebuild?
Not every problem needs a full redesign. Read refresh vs rebuild.
Protect rankings
Read redesigning without losing rankings, and estimate costs with our website cost calculator.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
