Contests and giveaways are popular, but they come with platform rules and legal considerations. Getting them right protects your account and your reputation.
This is general information, not legal advice. For large or high-value contests, consult a lawyer.
Platform rules
- Instagram and Facebook: you must include official rules and who can enter, and state that Meta is not responsible. You cannot ask people to share on their timeline or tag themselves in photos they are not in.
- Other platforms: check each platform’s promotion guidelines.
Legal points in India
- Skill vs chance: contests based on skill are treated differently from games of chance; lotteries are regulated.
- Free entry: requiring payment or purchase to enter can raise legal issues; free-to-enter contests are simpler.
- Clear terms: eligibility (age, location), dates, prizes, how winners are chosen, and taxes on prizes where applicable.
- Consumer protection: prizes must be delivered as promised; misleading promotions can be challenged.
Data and privacy
Collect only the data you need, explain how it will be used and follow your privacy policy; create one with our privacy policy generator.
Picking winners
Use a transparent random method, such as our random name picker, or clear judging criteria for skill contests.
Read running Instagram giveaways.
Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
