Posting regularly is easier with the right tools. These three short videos cover tools for creating posts, a tool to boost reach and engagement, and social media analytics.
Tools for creating posts
- Design: online design apps with ready templates for posts, stories and banners.
- Video editing: free mobile editors for reels with captions, music and transitions.
- Writing: AI assistants to draft captions and ideas, which you then edit in your own voice.
- Scheduling: Meta Business Suite schedules Facebook and Instagram posts for free.
Get your image dimensions right with our social media image size guide.
Social media analytics that matter
- Reach: how many people saw your content.
- Engagement: likes, comments, shares and saves. Saves and shares signal real value.
- Profile visits and link clicks: interest in your business, not just the post.
- Messages and enquiries: the number that pays the bills.
- Follower growth: useful, but less important than enquiries.
Use the data
Each month, list your top five posts and look for patterns in format, topic and timing. Our best time to post tool helps you plan timing. Then make more of what works and drop what does not.
More videos on tools and analytics
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Want the full picture? This article is part of Social media marketing: the complete guide, our in-depth guide with everything in one place.
