People look to others when deciding. Social proof shows that real people chose you and were happy.
Types of social proof
| Type | Example |
|---|---|
| Ratings | 4.8 ★ from 1,200 Google reviews |
| Testimonials | Quotes with names and photos |
| Video testimonials | Customers speaking on camera |
| Case studies | Problem, solution, measurable result |
| Numbers | “2,500 homes painted since 2014” |
| Client logos | Businesses you work with (with permission) |
| Media and awards | Featured in, certified by |
| Live activity | Recent orders or bookings, only if real |
Where to place it
- Near the top: rating or headline number.
- Beside the form or button.
- After explaining benefits.
- Near pricing, to justify cost.
Make it specific and relevant
Match testimonials to the page: a kitchen testimonial on the kitchen page.
Collect more
Ask customers with our review request generator, and track your rating with our review rating calculator.
Never fake it
Fake reviews and invented numbers break consumer rules and destroy trust.
Read trust signals.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
