For service businesses, customers are buying people’s expertise. A team page shows real people stand behind your business.
Who benefits most
- Clinics and hospitals: doctors and specialists.
- Professional firms: CAs, lawyers, consultants.
- Agencies, studios and consultancies.
- Schools and coaching institutes: faculty.
- Construction and interiors: designers and engineers.
What to include for each person
- Professional photo, consistent in style; resize with our image resizer.
- Name and role.
- Qualifications and experience.
- A short personal touch: what they love about their work.
- LinkedIn link, if they wish.
Keep it current
Remove people who leave and add new members quickly. Outdated team pages look neglected.
Privacy and consent
Ask each person before publishing their photo and details, and let them choose what to share.
Individual profile pages
For doctors, lawyers and senior experts, individual pages with full details can rank in search for their names.
Share team stories
Use team content on LinkedIn too; format posts with our LinkedIn post formatter.
See our about page.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
