A topic cluster is a group of pages on one subject: a broad pillar page linked to several detailed supporting pages. It helps visitors explore and shows search engines your depth.
How it works
- Pillar page: a complete guide to a broad topic, such as “Home interior design”.
- Cluster pages: specific topics, such as “modular kitchen cost”, “wardrobe designs”, “false ceiling ideas”.
- Links: cluster pages link to the pillar, and the pillar links to each cluster page.
Building a cluster
- Choose a topic tied to a service you sell.
- List subtopics and questions; generate ideas with our question keyword generator and keyword combiner.
- Write the pillar first, then cluster pages.
- Link them all together.
Connect to services
Every cluster should lead visitors to a relevant service page.
See our own SEO guide as a pillar example, and read internal linking.
Want the full picture? This article is part of SEO: the complete guide, our in-depth guide with everything in one place.
