Trust badges are small symbols of credibility: ratings, certifications, secure payment logos. The right ones reassure; too many look desperate.
Badges that help
- Review ratings: “4.8 on Google from 900+ reviews”; track yours with our review rating calculator.
- Certifications: ISO, BIS, NABL, FSSAI, where real and relevant.
- Secure payment logos near checkout.
- Client logos, with permission.
- Media mentions, when genuine.
- Guarantees: warranty, refund policy.
Badges that hurt
- Made-up “100% trusted” badges.
- Award logos with no context.
- Too many badges cluttering the page.
Placement
Near the top for ratings, and near forms and checkout for security and guarantees.
Back them up
Link certificates or reviews where possible, and add organisation structured data with our organisation schema generator.
Read trust signals.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
