Visual cues are subtle signals that lead the eye to what matters, usually your form or main button.
Types of cues
- Eye direction: a person in the image looking towards the form or headline.
- Arrows and lines: pointing to the button.
- Contrast: the button in a colour used nowhere else; check with our contrast checker.
- White space: space around the button isolates it.
- Containers: a box or card around the form.
- Motion: a subtle animation, used sparingly.
Use them sparingly
One or two cues per section is enough. Too many arrows and animations feel cluttered.
Respect accessibility
Avoid motion that cannot be turned off, and do not rely on colour alone.
Strong buttons
Design buttons that stand out with our CTA button generator.
Check with heatmaps
See whether cues actually change clicks. Read heatmaps and recordings.
Read visual hierarchy.
Want the full picture? This article is part of Landing pages: the complete guide, our in-depth guide with everything in one place.
