Valentine’s Day brings demand for dinners, flowers, gifts and experiences, mainly in cities. The whole “Valentine’s week” from 7 February offers several days to market.
Who benefits most
- Restaurants and cafés.
- Florists, bakeries and chocolate shops.
- Jewellers and gift stores.
- Salons and spas.
- Hotels and staycations.
- Photographers.
Offer ideas
- Couple dinner packages with pre-booking.
- Flower and cake combos with same-day delivery.
- Couple spa packages.
- Personalised gifts: engraved jewellery, photo frames.
- Staycation deals at hotels.
Use Valentine’s week
Rose Day, Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day and Kiss Day lead up to 14 February. A small daily offer or post keeps engagement going all week.
Go beyond couples
- Galentine’s offers for friends.
- Gifts for parents or self-care treats.
- Singles’ events or anti-Valentine’s fun.
Content ideas
- Gift guides for him and her.
- Real couple stories from customers, with permission.
- Captions written with our caption generator.
- Greetings made with our festival post maker.
Be sensitive
Keep content tasteful for a family audience, and know your local audience.
Want to go deeper? Our complete guides cover each channel in detail, from SEO to WhatsApp.
