A clear brief gets you accurate quotes and a website that matches your expectations. Without one, developers guess.
Template
| Section | What to write |
|---|---|
| About the business | What you do, where, for whom, since when |
| What makes you different | Your strengths; find them with our USP generator |
| Goals | Enquiries, sales, bookings, recruitment |
| Target customers | Who they are, what they care about |
| Pages needed | A full list |
| Features | Forms, WhatsApp, payments, booking, blog, languages |
| Content | What you will provide; what you need written or shot |
| Design preferences | 3 websites you like and why; brand colours, logo |
| Competitors | Their websites and what you think of them |
| Technical | Existing domain, hosting, email, integrations |
| Budget range | An honest range; estimate with our cost calculator |
| Timeline | Launch date and why |
| Decision-maker | Who approves designs and content |
Tips
- Be specific: “WhatsApp button on every page” beats “easy contact”.
- Share a budget range; it helps developers suggest the right solution.
- Note must-haves and nice-to-haves separately.
Read how to choose a web developer.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
