Website builders such as Wix, Squarespace and Hostinger’s builder let you create a site without code. WordPress is more flexible but needs more upkeep.
Comparison
| Website builders | WordPress | |
|---|---|---|
| Ease of use | Very easy, drag and drop | Easy to moderate |
| Cost | Monthly subscription | Hosting plus optional themes and plugins |
| Flexibility | Limited to the builder’s features | Almost unlimited |
| Maintenance | Handled by the builder | You manage updates and security |
| Portability | Hard to move elsewhere | Can move to any host |
| SEO | Good basics | Excellent with plugins |
Builders suit
- Small sites with a few pages.
- Owners who want to edit everything themselves.
- No technical support available.
WordPress suits
- Businesses planning many service, location and blog pages.
- Custom features and integrations.
- Full ownership and portability.
Check before choosing
Make sure the platform lets you edit titles, descriptions and URLs, and generates a sitemap (or use our sitemap generator). Compare costs over 3 years with our website cost calculator.
Read WordPress vs Shopify vs custom.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
