Designing first and filling content later leads to generic pages. Planning content first gives designers real material to work with.
Step 1: list pages
Home, services (one each), about, pricing, portfolio, reviews, FAQs, contact, locations, blog.
Step 2: for each page, define
- Who it is for.
- The questions it must answer.
- The action you want visitors to take.
- Proof to include.
- Main keyword.
Step 3: gather questions
From sales calls, WhatsApp chats, reviews and search. Find more with our question keyword generator.
Step 4: draft copy
Write headings and key points first, then full text. Check length with our word counter.
Step 5: list visuals
Photos, videos, diagrams and icons needed for each page. Read photography shot list.
Step 6: assign owners and deadlines
Content delays are the most common cause of late launches.
Read who should write your website content.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
