Website projects are often delayed waiting for content. Decide early who will write it.
Options
| Option | Pros | Cons |
|---|---|---|
| You write it | You know the business best; free | Takes time; may be too technical or long |
| Developer writes it | Convenient | Often generic |
| Professional copywriter | Persuasive, structured, SEO-aware | Cost; needs your input |
| AI draft + your edits | Fast first draft | Needs careful checking and real details |
A practical approach
You provide the knowledge (services, process, prices, stories, FAQs), and a writer turns it into clear, persuasive copy.
What to prepare for a writer
- Services and who they are for.
- What makes you different; find it with our USP generator.
- Common customer questions and objections.
- Reviews and case studies.
- Competitor websites.
Length
Service pages often need a few hundred words or more to answer questions properly. Check with our word counter.
Read writing website copy that sells and see our content writing service.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
