Visitors who scroll to the bottom are often looking for something specific: contact details, address, policies. A good footer helps them find it.
Footer essentials
- Business name and short description.
- Contact details: phone, WhatsApp, email.
- Address with a directions link from our Google Maps link generator.
- Business hours.
- Main links: services, about, blog, contact.
- Legal links: privacy policy, terms, refund policy.
- Social media links.
- Copyright line with the current year.
Useful extras
- GST number or company registration.
- Certifications and memberships.
- Newsletter sign-up.
- Areas served or branch list.
Consistency matters
Your footer name, address and phone should match your Google profile exactly. Read NAP consistency. Add structured data with our local business schema generator.
Keep it tidy
Group links into columns and avoid stuffing keywords or long lists of city links.
Read website navigation.
Want the full picture? This article is part of Business websites: the complete guide, our in-depth guide with everything in one place.
