Most businesses access the WhatsApp Business Platform through a Business Solution Provider (BSP) or tech partner, which provides the inbox, broadcasts and automation tools. Many are available in India.
What to compare
| Factor | Questions |
|---|---|
| Pricing | Platform fee? Markup on Meta’s message charges? Setup fee? |
| Features | Shared inbox, broadcasts, chatbot builder, catalogues, payments? |
| Integrations | Shopify, WooCommerce, CRM, Google Sheets, payment gateways? |
| Ease of use | Can your team use it without training? |
| Support | Response time, local language support? |
| Ownership | Can you move your number to another provider later? |
| Status | Is it an official Meta partner? |
Understand message costs
Meta charges for template messages based on category and country; providers may add their own fees. Estimate campaign costs with our broadcast cost calculator and cost per conversation calculator. Read WhatsApp API pricing.
Try before committing
Use free trials, test real flows and check reporting.
Avoid unofficial tools
Bulk-sending tools that do not use the official API risk getting your number banned.
Want the full picture? This article is part of WhatsApp marketing: the complete guide, our in-depth guide with everything in one place.
